Factoid: An incorporation strategy that focuses on these second-time visitors specifically will result in 70 to 75 percent of these visitors joining within a year.
Source: (Win Arn, “How to Use Ratios to Effect Church Growth”, in Wagner, C. Peter, ed. Church Growth: State of the Art. Wheaton, IL: Tyndale, 1986, ch. 8, p. 101. )